Why small charities need market research - it needn't be expensive!
Market research is often associated with large corporations and businesses. However, small charities can greatly benefit from conducting...
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May 29, 20233 min read
Exploring the Benefits and Disadvantages of Net Promoter Score (NPS) in Surveys
The Net Promoter Score (NPS) has gained significant popularity as a customer satisfaction metric and survey tool. NPS measures customer...
May 25, 20233 min read
10 Practice Tips for Writing Online Surveys
Online surveys have become an invaluable tool for gathering data and insights from a wide range of audiences. However, creating an...
May 25, 20232 min read
The power of "Other," "Don't know," & "None of the above" Give respondents a path to the finish line
When designing surveys, it's essential to prioritise the respondent's experience while ensuring accurate and meaningful data collection....
May 25, 20234 min read
Leveraging AI for market research - Not out of a job...yet
In today's data-driven world, businesses and researchers rely on surveys to gather valuable insights from their target audience. But in...
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